Infrastructure for human expertise
Studio is live · build your clone todayThe judgment layer for AI.
The protocol that extracts the tacit expertise inside real people, and closes AI’s named-accountability gap.
One protocol. Every surface a clone runs on: your tools, an ecosystem of apps, the marketplace, the enterprise.
The category
Three layers are resolving in AI. One is still empty.
The execution layer is crowded. The context layer is consolidating fast. The missing layer is judgment: the taste, conviction, and accountability of a specific, named person. That is what Aiva clones, and what everything else gets to build on.
The execution layer
Agents
They do the work, faster than any human. Mature, and crowded.
Shipped
The context layer
Brains
Company memory and knowledge, captured at scale. Consolidating fast.
Consolidating
The judgment layer
Clones
Trusted, accountable, named human judgment. The layer no one has built at infrastructure grade.
Unfilled · Aiva
Where you fit
Four ways onto the protocol.
Built once in Studio, a clone runs across every surface. Studio is live today; the rest open as we roll out, supply-side first.
For experts
Live nowClone your expertise
Capture the judgment only you have. Build once, use it everywhere, and earn when others do too.
Start your cloneFor developers
API + SDK · coming soonBuild on the judgment layer
Embed named, accountable human judgment into your own product or agent stack over the API and SDK.
Explore the platformFor people with a question
Marketplace · coming soonTalk to a named expert
The marketplace is our first app on the platform: hire world-class minds by the question, not the hour.
Preview the marketplaceFor teams
Design partnersYour best people, at scale
Deploy named judgment across the org, with the accountability procurement and the board can stand behind.
For enterpriseTalk to Amy.
No signup. No paywall.
10+ years of SaaS growth, distilled into something that never sleeps. Ask her the thing you’d pay a consultant $400/hr to hear: board pushback, pricing, hiring, the cold-start problem. She’s seen it.
Wilkinson
Why they’re cloning.
“Over the years I've advised multiple startups, have the track record and the credentials, and I love doing it, but I struggle for time. This is a clean way to scale that advice.”
“Feels very aligned with how I think about our build: taking the founder's brain, workflows and judgment, and turning that into repeatable systems.”
“If Aiva lands this, I stop getting "can I pick your brain?" emails. That alone is worth building a clone for.”
From the team
Notes from inside the clone factory.
Tutorial · May 20, 2026
Clone Studio 101 — building your first clone, end to end
From signup to going live in an afternoon. The full tester walkthrough: uploads, the interview, the four feedback loops, MCP deployment, marketplace listing, and what to expect from your first benchmark pass.
Announcement · May 20, 2026
Why Aiva exists — the case for the clone layer
Generic AI is everywhere. Named human judgment isn't. The case for the unfilled middle layer of the AI category, the four shapes of judgment LLMs structurally can't fake, and what we're shipping to address it.
Still wondering.
No. Every clone is trained on a specific, verified person. Their frameworks, their war stories, their style. Answers are their judgment, not a general model's best guess.
When the marketplace opens, contributors earn a royalty on every session their clone handles. Early contributors get a +10% bump for their first 90 days. See the For Experts page for the full breakdown.
Experts review flagged answers weekly and rewrite them in their own voice. The clone learns from every correction, and you can always escalate to a group chat with multiple experts.
Yes. If you have a trusted advisor, coach, or consultant, point them to the For Experts page. Their clone can live privately for your team or open to the wider marketplace at V1.
Q3 of this year. We're opening expert listings first so the bench is deep before consumers arrive. Join the waitlist above and you'll get first access.
One protocol · every surface
Build on human judgment.
The protocol is live. Clone an expert, build on the platform, or bring named judgment to your team.